Hou Canghai understood that 99 percent of the so-called people's letter was "produced" by the two people in front of him, and said quietly: "Oh, there are small cockroaches in the product, this problem is very serious.!I sent people and reporters together to find the letter reader, the scene to see the product in the small cockroach, if our quality problems, will not blame, the compensation, the apology.If it is not a quality problem, but other reasons, we have to call the police.Thank you to the two journalists for presiding over justice.”

He said this honestly, honestly.

People who can create a business as the boss, cunning as a fox, vicious as a snake, can be so stupid, Director Zhang knows to meet a bad boss.He Wenly said: "These things we newspapers can handle, will not give the Canghai Group trouble."President Hou, in addition to these rotten things, I also have an idea, since we come together, it is a fateful person, I am ready to build a bridge, let our newspaper and the Canghai Group form a strategic cooperative relationship.

Hou Canghai Dao: “How to form a strategic cooperation?”

"Our newspaper is facing the whole province, the audience is wide, and the reading crowd is very high.Canghai Group advertising in the newspaper, will certainly receive a lot of income.Director Zhang took out a formal contract from the bag and placed it in front of Hou Canghai.

Hou Canghai launched a media propaganda war some time ago, and the price of the media is very clear, and the price of the format contract exceeds the most popular "Shannan Evening News" in the province.Seeing this price, he made a clearer point: to keep a proper distance from the media in the future, not too close.Even if there is a necessary advertising campaign, you have to find big media such as CCTV.This double-edged sword is indeed difficult to operate, both need and prevention.

“Director Zhang, such a large expenditure, the board needs to study.”

“This little money also requires the board of directors, which can be allocated by the general manager’s signature.”

"Where is our small business so clear, my chairman is actually the general manager."Since I came out of the government organs, I habitually extended the model of the previous joint party-government meetings in government organs, and all large expenditures had to be met.”

“A little bit of advertising is a lot of money?”

“For our company, that’s for sure.”

Communicating to this extent, Director Zhang's attitude was tough, "This period of time, we helped Canghai to deal with a lot of negative news."If you are fighting a lawsuit in Yangzhou, our Shannan newspaper alliance unified the caliber, and everyone did not report it.Since Hou is always unhappy, then encountering negative news in the future, then we will not take the initiative to deal with, hot face cold ass.The public has a right to know, right?”

When he said “yes” to the two words, the director had begun to laugh.

Seeing that the two sides had a gunpowder smell, Qian Lingfeng, who had not spoken, said: “The newspaper alliance is an unofficial organization of the Shannan press, and meets regularly, and Director Zhang is the deputy secretary-general of the newspaper alliance, and there are many resources available.”

At this moment, Director Zhang has already singled out the words, Hou Canghai leaning on the leather chair, said: "In my mind, the newspaper is the fourth kind of power, very sacred, is the public weapon of the country."I believe that even if we are not able to cooperate, Director Zhang will certainly be able to report the news from an impartial position, will not presuppose a position, let alone report selectively, and will be very objective and impartial.”

Director Zhang sneered one after another and said, “General Hou, everyone is not a three-year-old child, you don’t have to go around, and don’t cover up here.”We open the window to speak, Hou always invests a lot of advertising costs every year, and the multi-legal society is also quite normal.Now it is not a dime, it is not to look at our newspaper, it is a small legal society."

Qian Lingfeng hit the round field, said: "General Hou, where the advertisement is cast, it is always to be put into action."I have a suggestion that the cost is a little bit less, and the time can be longer.”

Qian Lingfeng actually said well, Canghai Group is always to advertise, but if it is threatened to yield, the news will spread in the "newspaper alliance" in the future, and the number of extortions will certainly be more.This hard-top past, a short time may be affected, long-term is beneficial.Moreover, when the CCTV advertisement comes out, it can hedge the adverse effects of these local media.Today is a winner-takes-all society, and the general media is not as powerful as you think.

Hou Canghai smiled: "Canghai Group really wants to put advertisements, but how to put it needs to be studied, not just can vote."I ask the Director to leave this co-author to us, the Board of Directors, to study it.”

"Since Hou is not sincere, we are not here to be agreeable, the mountain does not turn around, everyone is in the mountains, and finally there is a day to meet."The director did not speculate and walked away.

Qian Lingfeng did not leave, left alone in the office, with a heart-throwing tone: "Hu, now there are no outsiders, I say a few words of knowledge."Enterprises must do a good relationship with the media, especially the production of health care liquid enterprises, the media say bad things and say good things, the effect is very different.One chapter is born, or a chapter dies, and the three plants are the first to be seen.Director Zhang is an old media person, or the deputy secretary-general of the newspaper alliance, in the provincial media industry mixed, you and Director Zhang to do a good relationship is absolutely worth it, out of the negative news, he can help to get it done."

If the director really has such a big ability, it is a double-edged sword.Hou Canghai is determined to establish a strong image in the media, otherwise there will be endless trouble.He did not speak much, only believed in the media people's banter.

Qian Lingfeng also colded his face, when he went out, snorted, "this year, the deed and chastity of a cock, early broken."Who has the horse's deed."

Hou Canghai said softly: "Money reporter, don't say rude words."All rooms of the Canghai Group have video equipment.”

Qian Lingfeng stopped, looked at Hou Canghai with incredible eyes, and said, “You recorded the phase, why did you record it?”

Hou Canghai said seriously: "All who can enter my office are important people, and after we videotaped, we can understand and learn the conversation of the guests."We are small businesses, and we must be humble and cautious.”

Qian Lingfeng gave a thumbs up and said, “President Hou, cow.”

The sea waving wavingly.

Sending away the reporter, Yang Bing's sad face said: "Huozi, we used to pay great attention to the media, how suddenly turned over the face?"It's not that time."

Hou Canghai said: "Our consumer-oriented business is Tang monk meat, all the monsters want to gnaw two, Director Zhang's media is the province's three streaming media, actually dare to lion talk."I think he’s done it a lot, otherwise he wouldn’t have done it.If we are weak, we will bring more monsters.I want to create a strong image.The geese know that we are not in trouble, and the days will be better.We also need publicity, but to choose the right media, there are three coal bodies we want to maintain, one is CCTV, facing the whole country, the influence is big; the other is the mainstream media in the province, such as Shannan Daily, Evening News and Morning Post, these three to invest in advertising, maintain cooperative relations; the third is the Internet media, I estimate that this is the direction of advertising.The essence of Yang Yongwei's proposed project is a new platform, which can also be counted as another medium, which is very interesting."

Yang Bingwei said, “Since Hou Zi recognizes Yang Yongwei’s project, why not invest?”

Hou Canghai said: "His idea is too advanced, dead more and less."The way we do the interconnection is to wait for the forerunner to explore the way, and when they open the road, we will follow.Our advantage lies not in innovation, but in grasping the market.Imitation and following is our right path.”

Yang Jun said, “You are shameless.”

Hou Canghai said: "I don't care if I am shameless, the survival and development of enterprises is the first."It really came to the life and death of the enterprise, let me sell blood.Shit.My eyes will not blink."

After talking with Director Zhang, the executives of Canghai Group waited for the "murdant" revenge, and waited for more than a week, and did not see the relevant chapters published in the legal newspaper.Only two provincial media published an analysis chapter of Canghai Group's lawsuit in Yangzhou, using the Spring and Autumn Pen method, alluding to the quality of Canglan health fluid.

Before the second trial, Canghai Group was criticized by the media a lot, on the level, these two reports are considered to be the weakest firepower.The sea laughed at this.The most important thing is the upcoming inspection of the two ministries, and other things can be allowed to go.

On March 10, the inspection teams of the two ministries and commissions were divided into five roads and checked 212 varieties of health care products.

On March 15, the State Technical Supervision Bureau and the Ministry of Health jointly held a press conference on the results of the national supervision of the product quality of nutritional health care, the specifications of this conference are very high, and the major central and provincial media are sent to interview.

In the briefing, several matters aroused great concern:

212 kinds of nutritional health oral liquid products, providing 145 kinds of products with enterprise standard Huai, and 115 products that meet the requirements of enterprise standards, accounting for 79.3%.

There are 30 products that do not meet the standards of Taiwan enterprises, accounting for 20.7%; another 67 products do not provide enterprise standards.

This spot check found that the product quality of a number of state-owned backbone enterprises is indeed good, such as the production of Beijing Nutritional Supplement Factory (high content) Beijing bee royal essence, Hangzhou Huqing Yutang Pharmaceutical Factory (concentration)

Xiyang ginseng oral solution, Kunming Hongda Pharmaceutical Factory's Yunnan pollen field seven oral fluids, etc.; a few newly registered private enterprises produce products with their express markings exactly in line with their explicit markings, the quality is good, such as Canghai Group's Canglan health fluid.

The problem found in this spot check: First, the health indicators of some products are serious.

The second is to express the problem of inconsistency with reality more prominent; the third is that some enterprises cut corners, less investment or no investment in precious raw materials; the fourth is 6

The dealership stores distribute products that exceed the shelf life; the fifth is a case of counterfeiting of health oral liquid products.

Hou Canghai saw two directors in Beijing the first time, the main purpose is to establish a direct contact.He does not have the ability to influence the high-standard inspection of the two ministries, the only thing he can do is to strictly control the quality of the product.The list released by the two ministries is an affirmation of the quality of Canghai Group and has a profound impact on the long-term development of enterprises.

On the day of the broadcast of the program, all the employees of Canghai Group gathered to watch the program except for the employees who were in production positions.When Canglan health liquid is listed as a better quality product, the whole factory applause thunder.

Hearing the applause, Hou Canghai was like eating honey, sweeping away the haze that had been backlogged in his heart for many days.

After watching the program alone, Yang Jiu fell the glass on the spot.

This program has two effects on Yangjiu Company,

The results of this spot check will inevitably have a considerable impact on the second-instance judge, which is one of them; the health liquid is included in the "express and actual problem products", which is naturally extremely unfavorable to the sale of products, which is the second;

In the end, if this time did not knock down the Canglan health care solution, it would certainly be Yangjiu products that fell later.Thinking about this, Yang Jiu feels that there is nothing more gray than this in life.

(Chapter 353)