The old section saw Hou Canghai shaking hands, did not come over, and continued to talk to the police.

Li Li, who had cleaned up the pieces in the office, came over and whispered, "Last night, someone smashed the facade with a brick, and the glass door was all broken."We reported the case, the police came, said there is no way to investigate, can only write down, maybe one day to solve the case, they think of the blind cat met the dead rat."

"You have to change places, rent a building, install a monitoring system, you must have security."At this time, Hou Canghai already had the idea of a battle with Yang Jiu.This idea was in the brain for a long time, today saw the Yangjiu company smashed the door, immediately detonated, so that it finally made a decision.

Li Liqi said: "It must be Yang Jiu looking for someone to do, their products were crushed by Canglan Wanjin, can't sell, three times to engage in destruction."

Li Li accompanied a few people into the provincial company office.

The head of the provincial company is Du Zhen End.Du Zhentang was previously a coal power company's finance, was crowded by the general manager of the coal power company, Liang, and resigned to Canghai Group.After a period of observation, Hou Canghai felt that Du Zhentang has considerable management ability, this time the Canghai Group organizational reform, the entire group is extremely short of people, and Du Zhentang will be promoted to the position of the person in charge of the Yangzhou Provincial Company.Du Zhentang is an old state-owned enterprise, the old section is the old backbone of the two or seven companies, and this pair of "partners" is considered to be the strongest in the provincial configuration.

Hou Canghai stood at the window to observe the downstairs, and the old section was constantly talking to the police.There are some billboards on the top of the old section, mainly real estate content.A bus passed by from the front of the eyes, and there was no advertising on the bus body.

He stood at the window and thought for a moment, until the police left, and the old section went upstairs.

"In May, the sales of the provinces came out, and Lingnan West ranked sixth in the bottom, mainly due to the malicious competition with Yangjiu Company."They are not competing on the product, but by the way of perversion.”Du Zhentang is an employee of Canghai Group, although he is new to Yangzhou, he still reports to the boss in accordance with the tradition of state-owned enterprises.

The old section has experienced the whole process of competition with Yangjiu Company, and knows that Yangjiu Company is difficult.He is not an employee of the Canghai Group, but a first-class dealer and a partner.In private many times to communicate with Hou Canghai, want to change a province, so as not to spend too long in Yangzhou, affecting income.

When Du Zhentang finished speaking, the old paragraph said: "When we meet the Yangjiu company, it is the misfortune of our dealers, which is the only one in the country."Please always consider this situation and adjust the policy, so that we can not make laborious and make no money."

Hou Canghai did not immediately speak, but looked at Xiao Hongwu and said, “You are a sales director, what is the high-tech?”

Xiao Hongwu said, “When I first came to Lingnan West, it is difficult to say without understanding the situation.”As for general experience, in order to eliminate the negative impact of Yangjiu, in addition to CCTV advertising, there must be more ground-based three-dimensional advertising, comprehensive coverage.In order to improve the quality of Canglan Wanjin, we have introduced a lot of advanced equipment, especially reverse osmosis equipment, in the country is absolutely first-class, should be said in the advertisement.As for logistics distribution, marketing and other issues, I do not have a practical understanding, there is no way to put forward specific opinions.I'm here, and if I'm here, I'll make everyone laugh."

He laughed and said, “You’re still a real person.”

Xiao Hongwu said, "I came to the Canghai Group, and everyone said that Hou is always a real person, and since Hou is always a real person, I must also be a real person."

“The ass is nowhere.”The sea laughs.

Xiao Hongwu said, "It's not a bullshit, it's the truth."

He asked Ren Qiang again, “What do you think?”

Ren Qiang did not think that his brother-in-law would kick the ball to his side, "I heard the paragraph and Du always mentioned Yangjiu company, this company should be with the Canghai Group to fight a lawsuit?" 」

He said, “Do you know about this case?”

Ren Qiang said with a slight shyness: "The library has a newspaper reading room, I often go, and all the news related to Canghai Group knows."I agree with General Xiao that after the second trial of Canghai Group won the case, in order to eliminate the impact, we must fight a big advertising war."

Hou Canghai said, “What if they continue to send social youth to smash?”

Ren Qiang said: "Just now, Hou always said to move to an independent building, to strengthen security, can you understand this way, after a small rascal to smash, then hit back."A few more times, no one dared to come.”

Hou Canghai is deliberately testing the strong will, in order to determine the next step of support for him.Ren Qiao is a beautiful, is the appearance of a typical small family of jasper, Ren Qiang looks good, on the surface, looks docile neighborhood boy.In fact, they are both soft on the outside and flexible inside.

"Fighting is useless, it can't solve the problem, and it will cause trouble, which may be exactly what Yang Jiu hoped."Hou Canghai looked at Ren Qiang and said, “We want to fight, but we must use Yangmou to defeat him in an invincible position from the front, so that he can lose his heart.”I agree with Xiao Hongwu's attitude that he does not understand the situation and does not mess with ideas, in order to be able to come up with more ideas, Xiao Hongwu should run several provinces every month, and strive to run the whole country in a year."

Xiao Hongwu said: "Although it is hard, but people who engage in sales must suffer and must go to the front line."I can do this, please rest assured.”

Hou Canghai said: "Advertising war is necessary, and it is a three-dimensional offensive."I have said before that the media should be farther away, you have to correctly understand this matter, and the media people are far away from the media, the only thing we need to do in the face of the media is to spend money on advertising, all the relationships are built on this, in addition, there can be no other interests.Since Yang Jiu wants to engage us by small means, we will fight a raid war, concentrate all our forces, launch the Lingnan War around the clock and the whole region, and defeat the Yangjie in one fell swoop.It wasn’t my whim, and it wasn’t the thing I’d been thinking about.Now the conditions are ripe for a great war.”

Everyone at the meeting stood up, including the strong.

"First, give full play to the strengths of the old section, please experts from all over the country, United Yangzhou City Health Bureau, Health Bureau, if not willing, the United Nations local best hospital, engage in an academic research meeting, from the Canglan Wanjin product principle, institutional testing results, the actual take effect and other aspects, to provide authoritative theoretical support for Canglan Wanjin."Lao is my teacher in this regard, using the old relationship, you can also ask for help from Viagra and hold a high-level meeting.My only requirement is that the specifications should be high, the influence should be large, and the corresponding papers should be corresponding.Spending money to advertise in the media and fully report on the meeting is the best soft text.

Second, a large number of advertising, covering the main media in Lingnan West, under the gold advertising version and the golden time, do not be afraid of the relationship between Yang Jiu, the relationship is not worth mentioning in front of money, as long as the money is given enough, no media can resist.

Third, the ground advertising should all be on the light box, on the taxi, on the bus, on the city's big billboards, all must have Canglan Wanjin's advertising.

Fourth, send sanitation workers each two sanitation work clothes, the above to write four words.Sanitation workers go deep into every corner of the city, shaking in front of people every day, and are mobile live advertisements.”

Hou Canghai stopped a little and said, “Advertising must fully cover Yangzhou and focus on fighting the war of annihilation.”I estimate that in about 15 days, I can see the effect, a month will have obvious results, the sales target is 300,000 boxes in a month.To achieve this goal, there will be a shortage of inventory at points of sale and warehouses, which will test our warehousing and distribution capabilities.Canglan Wanjin uses the world's first-class spa software system to control transportation costs and improve transportation efficiency.I would like to stress here that with a car, it is necessary to use the whole vehicle as a unit.Choose the train transport, with the whole vehicle skin as the combination unit, the minimum capacity of 10 tons.Xiao Hongwu participated in this battle throughout the whole process, and through this battle, he summed up the practical experience of marketing, warehouse management, and product transportation, and promoted it nationwide.From this point of view, fighting this war is both a resistance to the destruction of Yangjiu products and a training for the national siege war.”

Hearing the mobilization before the battle of Hou Canghai, the old section, Du Zhentang and Xiao Hongwu felt uplifted.

In addition to the war, Hou Canghai also arranged a dark line.Some time ago, the employees of Lingnan West Province returned to visit the old customers, and a good old customer mentioned that the recent effect of Yangjiu health liquid was very good, and he could sleep well immediately after drinking.This information was fed back to Canglan Wanjin, and immediately caused alarm.The newly established research institute immediately purchased the latest version of Yangjiu products and carried out component analysis.

This dark line will work on the bright line at the same time.

After the overall deployment, Hou Canghai let go and let his subordinates do their best.

Canglan Wanjin Lingxi company rented a separate small building, the first floor, the second floor, the third floor to the old section of the use, the first and second floor almost all used as temporary warehouses.The old section is essentially a partner of Canlan Wanjin, but the situation of the old section is special, coupled with the fight against the Yangjiu company's annihilation war, so some financial support is provided by Canglan Wanjin.

The fourth floor is the office of Lingnan West Company, and the fifth floor of the highest level is the support force transferred from the headquarters of Canglan Wanjin Company, including Yang Bing and Liang Yiran, both vice presidents.

The small building gate was replaced by an anti-theft gate, and Wang Guimei Company installed monitoring for the small building, and the effective security team of the noodle factory was transferred to the small building, which was on duty 24 hours a day.

The location of this small building is also very cleverly selected, just opposite the office of a public security bureau, not only safe, traffic is well-rounded, and it is not easy to be easily blocked.

From June 25, the frontal offensive war launched by Canglan Wanjin officially sounded.

Canglan sister lecture hall is broadcast on CCTV every day, which is the air cover of the three-dimensional advertising station.Under the cover of the air, most of the important media in Lingnan West have been heavily won, and "Canglan Wanjin Good, Eliminate Sub-Health" has become the most popular advertising slogan, and has also been called the most hated voice by the people of Lingnan County.

Countless sanitation workers have four words on the back of Canglan Wanjin, Canglan Wanjin these four words "suddenly like a spring breeze, thousands of trees and pear blossoms", become the most in the eyes of Yangzhou.

A car canton Wanjin delivery truck Mercedes in the streets of Yangzhou, and then ran to the nearby county.

Under the three-dimensional offensive, Yangzhou people have created the illusion, as if Canglan Wanjin is Yangzhou products, but also the only products.The local product health fluid seems to have been a long time ago, and it was quickly forgotten by most people.

Due to the sudden appearance of Canglan Wanjin's attack, when Yang Jiu returned to God, it was found that all the advertisements during important periods were occupied by Canglan Wanjin in a contract manner.Some of the next time Yangjie company advertising out, almost no effect.After rumors such as "drinking Canglan Wanjin easy to precocious" were released, they were almost drowned in the Canglan Wanjin advertisements.

Boss Yang Jiu did not expect that Canglan Wanjin would suddenly launch an attack, caught off guard, and almost lost the ability to fight back.

Hou Canghai stood upstairs every day, drinking tea, and admired the truck printed with Canglan Wanjin carrying goods to all places.At this moment, he had a strong sense of accomplishment, as if he were directing the three major battles.

This time the campaign was launched suddenly, with great results, and on the surface it seemed easy, but without the painstaking and meticulous preparation of the previous period, it would be difficult to achieve such an effect.To meet the inspection of the two national committees, win the second trial lawsuit, obtain the certification of the authoritative institutions, formulate the sales strategy of Canglan Wanjin, and adjust the Canglan Wanjin organization, these are the preparatory work in the early stage, without these work, it is impossible to launch a sudden general battle.

In contrast, Yangjiu company is poignant, the products are stacked in the warehouse, and the front door of the warehouse is cold.More seriously, someone reported to the news media that Yangjiu products had a sleeping pill component, and the Municipal Food and Drug Administration received the same report.

Under the double blow, Yang Jiu was trapped as a lone wolf and his eyes were red.He locked the door and called the dealer who owed the sales money one by one, asking them to return the sales payment.On the table, there are ugly photos of many dealers in their own small nightclubs.

“You are not guilty, do not blame me for being unrighteous.I'll send you a fax, you'd better pick it up alone."This is the final disk issued by Yang Jiu to dealers who are in arrears in sales.

(Chapter 375)