November 20, Mountain View of California, USA.

“Yechen, are you ready?”

Inside the dressing room, the door was pushed open, and Chris Esenbad came in from the door and asked Ye Qin, who was sitting in a make-up chair.

"Good morning, Mr. Essenbad."

A middle-aged white woman standing behind Yeqin answered before she snatched Yeqin.

Ye Qin slightly crossed his body, only to show a somewhat helpless expression towards Chris Esenbad.

The white woman standing behind him is a modeling team sought by Chris Essenbad, who is said to have taken on the personal image service of many big stars before the Oscars.

Ye Qin set off from IMG College in Florida and arrived in California, almost as soon as the plane was surrounded by the styling team, carrying out a series of packages from start to finish.

And tossed for about ten minutes, when Ye Qin came out of the dressing room, standing in front of the mirror looking at himself in the mirror, people slightly froze.

A high-end suit he can't name the name of the cut is very well, the hair was designed by the stylist a very good hairstyle, makeup himself is almost not much to see, but very in line with the temperament of the whole person, looking at the extra spirit.

With a very good height and body type, compared to many runway show models, or some stars who often appear in front of the camera are not too much.

"Wow, young man, you're going to be like right now, and you're going to get a lot of fans in North America."

Chris Esenbad looked at Ye Qin's new shape and praised, after half a day of creation by top stylists, Ye Qin looked like he had completely changed as before.

“Chris, do you think this is necessary?”

Ye Qin stood in front of the mirror, slightly touched his hair, and turned his head to inquire about Chris Essenbad.

Now he looks very handsome in spirit, but he has never been exposed to Ye Qin, who has never been in contact with this personal image design, and for a while he was not very adaptable.It seems to be a little awkward inside, and with a little bit of it is not very accurate.

“Don’t worry.”Chris Essenbad has a smile on his face, saying, “A good image off the field plays an incalculable role in enhancing your personal influence.”

And Ye Qin stand from the point of view, the premise of sports stars is naturally good enough in the field of performance, but the same media public relations publicity and the creation of a good personal image is also an inseparable link.

When he was in China, he found that many of Ye Qin's appearance in front of the camera in China were very bad, and another Chinese sports star, Liu Yangyu, was also the same, but compared with Ye Qin, Liu Yangyu, in a few public places, his personal image was still specially taken care of.

Of course, when it comes to another sports star in the NBA, Big Yao, this aspect is not particularly important, after all, the height of the body, even if it is gray face, as long as it is standing in front of the camera, it is enough to let others be eclipsed.

Compared with China, in Europe and the United States, Chris Esenbad wants to gradually enhance Ye Qin's influence, but it is necessary to make articles in this regard in his personal image.

Like the head of the face in recent years, the football player from the Portuguese island, the commercial value has repeatedly climbed, the performance of the game is on the one hand, but his team is also very important in his personal image.

Ye Qin's five official contours are good, the skin color is because of long-term outdoor training, the color is darker than the average yellow people, but this is very in line with the aesthetic concept of European and American people.

Want to promote a yellow sports star encountered resistance is naturally not small, but this is the world champion, the world's fastest few people, you can not like not to appreciate, but you want discrimination, look down on each other, first have to deny each other's results in the field.

“All right.”

Ye Qin nodded, for being able to clean himself up so differently, his heart also had some thoughts.

But this is in the United States, and although he has focused on sports in recent years, the business community has the money to change a lot of things.Although he did not know how much Chris Esenbad hired the modeling team, he wanted to be sure that the price was expensive.

As for the whole person looks bright and beautiful, for him, a young man in his early twenties is always happy.

After coming out of the dressing room, Ye Qin, led by Chris Esenbad, came to a studio.

More than a dozen staff members are debugging lighting and other equipment, and after seeing Ye Qin come out, the photographer soon came up to communicate with Ye Qin.

Then, Ye Qin was standing in front of the camera, at the request of several photographers, put out a variety of shapes, and took more than a dozen sets of photos.

After all this, Ye Qin arrived at an interview room accompanied by Chris Essenbad and a staff member.

The meeting room was spacious, but it was not the indoor stage of the recording of the program, and there was only one white man sitting on the sofa next to him, except for the two staff members responsible for photography.

"Hello, Ye Qin, I'm Gary Hill."

Seeing Ye Qin enter the room, the white man quickly got up and reached out to meet him.

"Hello, Mr. Hill."Ye Qin smiled and shook hands with each other.

“I’m glad you were able to get to Mountain View, especially to our headquarters.”Gary-Hill smiled heartily and invited Ye Qin to take a seat, while the others next to him loomed behind the camera.

"It is my pleasure."Ye Qin nodded, for the white man in front of him, he was not familiar with, is the first time to meet, but the media behind the other side, he has known before, and even several times in the airport also saw each other's magazines.

Overall, the magazine's fame is not big, but it has a different meaning for a track and field athlete, because the magazine's name is called "Athletes and Track News".

Athletics News is an American sports magazine of the month, founded in 1948 by the brothers Bert Nelson and Cordner Nelson, with a focus on the world of track and field.

The magazine initially reported on the track and field in the United States from high school to the national level, and later began to introduce international athletics on this basis, known as the "sports Bible".

Each year, Athletics News produces a ranking of the world’s top and U.S. track and field athletes, selected by the editors of Athletics News and a team of international experts.

Many of the specifications cited by the IAAF in athletics, such as the world record WR, short for WJR, have been used by Athletics News magazine.

Affected by the "track and field news", there is also a magazine called "track and field" in China, which began to be published in 1980, but compared to the commercial "Athletes and Field News", the domestic "track and field" magazine is the director of the General Administration of Sports, the sports newspaper industry and the Tian Association, can only be regarded as an internal publication, in the distribution level and influence is far less than the "track news".

In the conference room, Ye Qin and Gary Hill, the editor-in-chief of Athletics News, talked for almost an hour from personal growth, to sports training, as well as the opponents he faced, and the prospects of the Olympic Games.

Previously, Ye Qin has appeared in the track and field news several times, but this time as a cover character, there is a special issue introduction, it is still the first time.

Leaving the headquarters of Athletics News, Chris Esenbad was a little excited along the way, and looked at Ye Qin very seriously and said, "Next time, you will be on the cover of Time magazine."

“Time Magazine?”Ye Qin was surprised by the magazine that Chris Esenbad had mentioned.

Time magazine is not an ordinary magazine, and the person who can be on the cover of this magazine is all super influential.From politicians to businessmen, scientists, show business superstars, these are the people who have had an impact on the world.

Only three Chinese sports people have so far appeared on the cover of Time magazine, the first is diving queen Fu Mingxia, the cover image from Fu Mingxia jumped into the water at the 2000 Sydney Olympic Games.Time magazine's focus on Chinese sports has been around ever since.

The second is the Athens Olympic Games won the men's 62 kg weightlifting gold medal Shi Zhiyong, in the eyes of the Chinese people, the most shining Olympic star of the Athens Olympic Games is Liu Xiang, but "Time" still continues to pay attention to China's strong projects.The focus of Time is on China, which is moving towards a major sports power.

The third is Oyao, who appeared on the cover twice in 2002 and 2005, and both issues tell Yao Ming’s American story and the resulting influence.Since then, Time has focused not only on Olympic gold medals, but also on Chinese people who have gone to the world under cultural differences and made an impact.

Ye Qin does not know whether his own influence now has reached the standard of being able to board the "Time", which is not like "Athlace News", but only focuses on the achievements of athletes in a certain field, but pays attention to the influence of the country behind it.

Otherwise, after the 04 Olympic Games, it will not be Shi Zhiyong, but Liu Yangyu.