Chen Nan is shocked by the words of Zhong Ming, which means very simple, no matter how much money the other party burns, it will follow!

I have to say, the live broadcast industry is still very expensive.

Because the live broadcast itself is realized with traffic, and if you want to get traffic, you must first smash money in it.That is to say, this is actually a money to buy traffic - flow realization - continue to smash money to buy traffic cycle, which, smashing money is the key part.

It is precisely because of this that in the war of live broadcast platforms, platforms without money are often the first to go out.

But from Zhong Ming's sentence, Chen Nan saw his determination, the guangmei live broadcast absolutely does not do the "Wangpu Military Academy" of the live circle, but to use other live broadcast platforms to grab jobs.

Many similar live broadcast sites will encounter similar problems, through various ways to get traffic, but there is not enough funds, the result of a red anchor was dug away, many large platforms directly smashed money to dig people, many anchors are just here as a springboard, this situation is very embarrassing.

Therefore, some live broadcast platforms are called "Wangpu Military Academy", and the anchor has just been cultivated for a long time before it was dug up.

For this, there are two ways to ring the bell, one is to take the legal way normally, sign a long contract, the anchor defaults not only to pay the liquidated damages, but also to ban the broadcast.For the anchor, the fine is small, the ban on broadcasting means that the money and heat will be reduced, and the ban on broadcasting is very fatal for the anchors who are growing rapidly, and they must measure the weight.

The second is to burn money with other platforms.Simply accusing other platforms of no morality, anchor job-hopping without contract spirit is also not good, as the saying goes, "man is dead, birds for food", in the market economy, the anchor heat is high, can bring more traffic, naturally worth higher prices.Zhong Ming also does not intend to maliciously press the price, the anchor should take as much as that, he does not point to pull money from the anchor.

If other platforms can give the anchor a higher price, then the light live broadcast can also be given; other platforms can dig the anchor of the low light live broadcast, and the light live broadcast can naturally return to the anchor of other platforms.

If you want to fight the price war, then the light live broadcast is completely useless, just hit it.

This is why Zhong Ming is now beginning to consider doing a live broadcast platform, because until now, the conditions for live broadcasting are basically mature.

Huge game library and game number is one side, financial resources are also on the other hand.

At present, Zhong Ming has two rocking cash trees in the hands of the micro-lit studio and Tianji Studio, the profitability is good, the hardware is also laid out Yunuo Technology, and the future revenue will also be steadily improved.With such rich financial resources as a backing, even if the live broadcast has been listed, the financing success, than burning money, the bell is completely useless.

Chen Nan nodded: "Well, General Zhong, I will consider it again and give you an answer within three days."

The bell asked Miao Zhu to send Chen Nan away, knowing that this matter was about eight or nine.

...

The next day, Chen Nan called and accepted the invitation of the bell.

Zhong Ming also immediately began to arrange for the glare live broadcast and the low-light game platform to separate into two independent companies.

Although the low-light live broadcast and the low-light game platform are currently completely integrated, in the planning of Zhongming, the low-light live broadcast will develop into a live giant website sooner or later, and the composition of personnel will be very large, and sooner or later it will be independent.

If the composition and work distribution of the micro-light live broadcast and the micro-light game platform have been so confused, there may be no problem in the short term, but the time is long.

Therefore, it is better to go out independently early and can make the low-light live broadcast as soon as possible on the right track.

Moreover, going out independently does not mean that the live broadcast of the light has nothing to do with the low-light game platform, and the two will certainly maintain a close relationship.

The light live broadcast was arranged on the 55th floor, and the batch of programs that were originally responsible for the micro-light live broadcast were transferred to the past, and they were responsible for the daily operation and maintenance of the micro-light live broadcast.

Chen Nan is officially taken over the work of the micro-light live broadcast, but he has not yet been named as the CEO of the micro-light live broadcast, and it will take a while to prove his ability.At the same time, Zhong Ming also arranged for Chen Nan to dig some reliable employees from the industry and initially set up a management team.

After this, the light live broadcast will be on the right track quickly and continue to expand.

So far, the micro-light live broadcast is basically the game of live light platform, the core selling point is the "Xuanjia Plan" and other games, there is only a super anchor Tang Ying.Other anchors, although they have also picked up some, are still far away from the big anchors of such platforms as Linghu live broadcasting.

After Chen Nan took over the light live broadcast, he immediately formulated a series of plans.

Open up multiple sectors under the premise of retaining the advantages of the project;

Start buying the rights to some e-sports competitions and sports events;

Contact potential anchors for some of the expiration of contracts on other platforms;

Post advertising in various channels and improve the heat of low-light live broadcasting;

Collaborate with many game and social software to promote low-light live broadcasts...

After these programs were handed over to the bell, the bells approved some of them.For some of the burning money is particularly high, such as the broadcast rights of large-scale sports events or even the exclusive right, the bell feels that it is not necessary for the time being, and can be suspended; while others can spend hundreds of millions of them to engage, the bells are all approved.

In Zhongming's view, in his expectation of the low light live broadcast, this is already a very conservative operation; but for other live broadcast platforms, the low light live broadcast is a fierce attack.

...

Time comes in September.

Even the melon-eating viewers on the live platform can feel the recent atmosphere is somewhat delicate.

And the anchors are the first to get the news and become eager to move.

The low-light live broadcast rose rapidly, and in just one month, several major actions broke out.

Obtained the broadcast rights of several professional leagues, sponsored a team with the best performance in Huaxia District, and played advertisements everywhere...

Moreover, according to the discussion in the anchor group, the small anchors on the glare live broadcast live are very moist, especially those new technical anchors.The sorting mechanism of the low-light live broadcast allows them to get a good exposure, and the extremely low gift extraction plus the guaranteed salary of the live broadcast is not less than that of other platforms.

This makes a lot of anchors are floating, especially some anchors who have not blended their heads for a long time and feel that they have the strength but have never signed, all want to try the live broadcast.

If the tree moves the dead and moves, perhaps it will be on fire.

And many middle-level anchors are caught in the tangle, because several traditional live broadcast platforms led by Ling Fox Live broadcast have also thrown an olive branch to the enemy station anchors, and the treatment given is more abundant than before!

Ling fox live privately contacted a lot of glimmer live broadcast just some of the new anchors, gave a good contract, some people jumped, some people did not jump.

But in any case, the value of the anchors with this wave of fairy fighting, and become the water rising.Everyone knows that this situation is unsustainable, live broadcast platforms are now burning money just to suppress each other, not really to the anchors for the welfare of the anchors, but this is always a good thing for the anchors.

Of course, then again, it seems that the pie in the sky may fall, and it may also be a trap.The anchor's job-hopping may make a big profit, and it may also fall into the bottom.

But in any case, the smell of gunpowder between the live broadcast and the glare live broadcast is getting stronger and stronger.

From the beginning of the Tang Ying incident, and now the digging war, many people are also wondering why the Linghu live broadcast has so many opponents do not engage in, but engaged in a small amount of light live broadcast; there are also many people wonder why the smug live broadcast is so irrimal, up to the live broadcast platform of the big brother.

The people who eat melons have said that this melon can be eaten!

...

The battle on this side of the live broadcast platform, Chen Nan is responsible for going to see the trick, Zhong Ming only listens to the report, will not end on his own.

For Zhong Ming, this battle is not technical, and his main focus is still on the game development on the side of the low light studio.

Oh, and a driver's license.

Unsurprisingly, by the time "Ink and Smoke 2" was released in October, Zhong Ming should have got his driver's license done.

Of course, not to mention the bell, the key world driver's license is also time required, even if you open well, the training time must also be up to the standard to take the exam.

"Ins and out of the clouds and smoke 2" has not yet released the wind, and the bell is intended to expose the first trailer in mid-September, first fried a wave of heat.

But about how the trailer for "Ins and Water 2" is how to do, the bell is not too good idea yet.

"Ink and Smoke 2" is a sequel, how to reflect the core of the game under the premise of as much as possible to the audience to leave suspense, or to carefully consider.

Zhong Ming was thinking that a message had been sent on the internal chat software.

The clock is ringing, and it is the old thank you.

"I heard that the designer of "Fighting the Sword of the World" is talking with Xinghua about the job-hopping thing, and the test does not consider cutting the Hu?"

The bell rang and laughed, and the old thanks were still very understanding!

He immediately replied, “Do you have any contact information?”

Thank you, “I sent you.”

"Hang on the sword" is the core product of the research and development of light wing mutual entertainment last year, was expected to be high expectations, originally wanted to create a good, but also called a boutique game, become the new sign of light wing mutual entertainment.

However, it is regrettable that the effect of "Finger on the End" after the line is not good, although the revenue capacity is not bad, but the word of mouth soon avalanche, just caught up with the bell ringing of the "Tai Wu painting volume", compared to the two, the situation is quite bleak.

At that time, there were still many enthusiastic players who made a contrast chart, "the real Huaxia martial arts game" and "false Huaxia martial arts game", so that this became a sting, the "sword of the world" project was nailed to the pillar of shame.

Of course, to be fair, the quality of the game is not bad, especially the picture, and even can be said to be one of the best in the end-of-the-road travel developed by Chinese manufacturers last year.But the word of mouth of the game is really not only the picture, there are many other factors.

At least in terms of playfulness and sincerity, "The Sword of Heaven" was sung by the "Taiwu Painting Book" on all sides.

This year, light wing mutual entertainment in order to save the "sword of the world" has also made a lot of efforts, but with little success.Many times, the player's first impression of a game is difficult to reverse, not to mention the "Sword" itself has fatal defects.

Many players are feeling that they are blind to such a good engine and picture.

This is also a typical example of art and programs being dragged down by design.

Of course, if you are an industry insider, you know more about the inside of this project.The design problem of "The Sword of the World" is not because the designer's level is not good, but because the designer does not have so much right to speak."The Sword of the World" is always high expectations, naturally, it is necessary to modify it with the general intention.

And, in order to ensure that the game can be profitable, stability is the first.Designers do not dare to make too much innovation, and the profit model still follows most of the krypton games.

In other words, the failure of the Sword of Heaven should be a failure of Krypton game mode, not a failure of the designer.

On the contrary, there are actually a lot of good things about the design of "Sword End", but for previous reasons, these innovations have focused on some minutiae, like dancing in shackles, so they have not fundamentally reversed the reputation of this game.

But the bell can see that the designer himself is very capable.

I don't know where Lao Xie got this inside information from, and I'll report it with Zhongming in advance.

The designer of "Hang on the Sword" is called Hu Bin, for him, the bell ringing does not know much, but from the situation of the game "Hang on the Sword", you can roughly guess one or two.

Obviously, the failure of "Hang on the Sword" has made Hu Bin extremely disappointed with the mutual entertainment of the light wing, so there is a plan to jump, and Xinghua mutual entertainment should also have similar project considerations recently, and the two are actively negotiating.

The bell opened the phone number given by the old thank you.

“Hey, is it Hu Bin?”

“Yes, who are you?”

"I'm the bell of the breeze studio."

“Luckily, I don’t know what to look for.”Hubby was obviously very surprised.

“Consider taking your man to me?”I have the right job for you.”The bell said.

“The right job?Wait, I’ll start by asking, are you going to dig me up or my team?”Hubby is a bit embarrassed.

“Your team.”

“Does my entire team have the right job?”Hu Bin was a little unsure and asked again.

The bell chimes and nods: "Yes, I intend to set up a new studio, if you will, directly to be the head."

Hu Bin was silent for a moment and asked, “So, what project are you planning to do?”If I come to be in charge, who will do the design of the game?”

Zhong Ming replied: "In the beginning, I did the underlying design, and you and the design team were responsible for enriching and perfecting the rules."When I have no other request, you are free to do the project you want to do, but with my consent.”

"You seem to have two studios, the Low Light Studio and the Tianji Studio, very successful."

"Yes, this is the third one."

“Can I ask you the name of this studio?”

The bell chimes replied, "The Fireworks Studio."