2010, October.

The iPhone 4 mobile phone just listed in the Huaxia region has completely detonated the Huaxia market this autumn, becoming the hottest and best-selling product.

For many urban white-collar workers, the iPhone 4 mobile phone is a symbol of identity and grade like Chanel and LV bags.

Over time, a sense of superiority gradually spread among users of Apple's mobile phones.

"You know, today I went to the blind date, took out the Apple phone when I called, and the girl's eyes on the other side were bright!"

"Man, my college class, the people next to me are using the Android machine, I took out the Apple phone, the people around me, this feeling that sour, don't say!" 」

"The downstairs a few big men with Apple 4, the younger brother envied, but the price is too expensive, do not eat or drink for three months' salary, can't hurt, can't hurt!"

"Do not set the price of Apple 4 mobile phone a little higher, do not open the gap with you ordinary people, how can you show the gap between people?" 」

The netizen's view immediately won the approval of many people.

Rich netizens immediately said: "If it is also the pricing of big road goods, can I still see it?"

He said that many of the netizens who bought the iPhone 4 voice, what he wanted was this full sense of superiority and bought products that ordinary people could not afford.

...

Man is a strange creature who, at some time, will act beyond reason, and perhaps a few years later they will feel that the original behavior is naive and ridiculous, and even regret it.

For example, some star-hunting girls, in order to be able to see a favorite star, and even willing to spend savings on savings, spend a lot of money to buy a ticket to meet the meeting, many years later, remember, must be the original decision to feel sad, regret.

One day in late October, when Liu Yun passed the company's corridor, he heard many subordinates, especially many managements, whispering, and seemed to be enthusiastically discussing a certain gossip problem.

He looked at the people with some doubt, but did not show much curiosity, and went straight to his office.

Yoyo's management still has a strong sense of belonging to the company, with their current income, it is not difficult to start an iPhone 4 mobile phone.However, they are very conscious, and they use the YOYO series of smart phones during their work, and the iPhone 4 in the bag will only be taken out when they leave work.

Of course, this default workplace unspoken rule, the bottom limit is only implemented to the middle level of the company, for the grass-roots staff, there will be no such requirements.

Liu Yun did not start the iPhone 4, although today's Android machine has been used for a long time, it is indeed a lot of problems, but as the boss, this example must be done.

Not long after he sat down, Wu Qiang rushed to run over with interest.

“Old Wu, is something?”Liu Yun looked at him and asked.

“Mr. Liu, that’s it.”Wu Qiang pulled a chair and sat down and said, "According to the news I have received, Samsung has launched a new Android machine, they seem to have their own development of the system, has no hope."

Liu Yun silently took a look with the afterglow, and the icon at the bottom right of the computer said, "Judging from the time, they have been too late for a while, and they have already lost their opportunities."

“And Nokia, which was selected between Android and Microsoft for half a day, chose the latter.”Wu Qiang showed a hint of concern, "It is said that Microsoft is also laying out the smartphone side, will launch a new version of the Windows phone, I think this is a threat."

At this point in time, many people will naively think that the future mobile phone operating system will be a three-legged situation.

Microsoft's reputation, as well as the outstanding qualifications are actually placed there, the so-called name of the person, the shadow of the tree, plus another mobile phone giant Nokia, many mobile phone manufacturers see such a giant cooperation, the heart will inevitably show some worried color.

The predecessor of Windows Phone is Windows Mobile, when Microsoft found that Windows mobile such a mobile operating system, has been unable to resist the overwhelming IOS, and Android system, it will be remastered, developed a new upgraded version of the system Windows phone, they are ready to do a big job.

Only Liu Yun, the past, is well aware that this long battle, which seems to be like the Three Kingdoms, has been won and lost in just one year.

Nokia's smartphone, and Microsoft's mobile operating system, Windows Phone, failed with an almost invincible decline and eye-catching speed.

Next year, Nokia, once the dominant player in the mobile phone industry, also officially declared bankruptcy because of this layout error.

Wait a minute

Liu Yun suddenly remembered that the blog that had long been abandoned by himself, and predicted in 2007 that within five years, Nokia mobile phones would go down the road of decline.

At that time, the young man deliberately wrote on the blog for the attention of the people.

It is true that Liu Yun has a soul of more than 30 years old in his body, but the function of the body is at the age of 22, which is just the age of flesh and blood.

Your physical age is to control your brain and make actions and behaviors that match your age, not your soul years old.

But at this time, Liu Yun, who was already at the top of the pyramid, regretted it a little.He had already passed the stage of going to the buddy's attention, so he quickly made up his mind and immediately deleted the blog.

When Nokia officially declared bankruptcy, a group of melon netizens swarmed and saw only a few words - the page does not exist.

“Mr. Liu, are you thinking about the threat from Nokia?”Wu Qiang looked at Liu Yun and frowned slightly into thought, and could not help but ask.

"Nokia, Samsung is a threat."Liu Yun extended his slightly frowned eyebrows and said lightly, "But since we chose the Android system, we should stick to it."In the smart phone, I don't think about Microsoft's system."

"Even if not Apple, our main competitors on the market are HTC, Samsung, Nokia, Sony, domestic and" China Cool Alliance, that is, ZTE, Huawei, Cool and Lenovo, but also just entered the market soon millet."Wu Qiang pointed his finger one by one, "OPPO with our company's shares, and VIVO are not included."

Liu Yun paused for a moment and replied: "The so-called 'China Cool Union' has real potential and only Huawei has strength."As for foreign mobile phone manufacturers, our key opponent should be Samsung.“As for Apple, why don’t we?”

Wu Qiang thought about it and said, “Because Apple phones are not a price compared to most Android phones.”Frankly, how can a product between different prices be a competitor?"

Liu Yun shook his head and said, “Competition is everywhere.People are strange creatures, they like to compare, like to show off.The appearance of Apple phones just satisfies their vanity.Consumers can buy YOYO's latest smartphone for only a month's salary, but they would rather not spend money and save three months to buy an Apple 4.

A little pause, looking at old Wu's words, but unable to refute, he continued: "So, the argument that we are not competitors is not valid."

There is a very long time, iPhone mobile phones have been in the market, many Android mobile phone manufacturers will take it for granted that they will be the biggest competitors to each other.

Until 2015, with the continuous improvement of the Android system and the continuous pursuit of domestic mobile phone manufacturers, this competitive landscape is slowly expanding, with the capital to challenge Apple.

Liu Yun suddenly asked a question: “What is our current predicament?”

Wu Qiang was slightly surprised and replied: "Android machine competitors, a large number, as well as the strength of Apple's mobile phone, coupled with another giant Microsoft's full force attack."

Liu Yun calmly said: “Neither.Our YOYO smartphone, the price is very conscience, the profit is not high, and we can improve the hardware configuration as much as possible.With all these measures, we have gained a firm foothold in the smart machine market.Our consumers are two kinds of people: those users are old, many of them are middle-age people.For yo-yo APP products, the use rate is not high.

Young people, especially those in economic circumstances, or students, are desperate for apples and have to retreat to the next.

Wu Qiang asked, “So what kind of policy should we formulate?”

Liu Yun thought for a while and smiled: "The first group of people, we want to fight."Yuyou has entered the smartphone industry more than a year ago and laid a good foundation.Nowadays, it is necessary to play more domestic high-quality mobile phones, national high-quality brand slogans, and more brainstorming in advertising and marketing, so that YOYO's smart phones become the first choice for most middle-age people over the age of 40.

This group of people is not very interested in Apple mobile phones.Because they have passed the age of showing off to their companions, the time of choice has become realistic.Although there is a little money in the pocket, there are too many places to spend money, and there must be a negative for Apple's pricing.This market needs to be taken.

And then there’s the second group – the young.This group is important and even affects the first group.”

Wu Qiang muttered in some confusion: “Will it affect those middle-aged people?”

Liu Yun said with deep sense: "Young people, their first choice must be Apple mobile phones, YOYO mobile phones are their second choice."Our product positioning is to win their favor, is to make a qualified spare tire.When they're ready to give up their Apple phones, they think of us first."

Qualified spare tires?

Wu Qiang had a somewhat overcast face, but found himself unable to object.

This office, only the two of them, so you can speak freely, Liu Yun when he speaks with a lot of scruples.

In such a private situation, in the face of their subordinates, Liu Yun's words are direct and sharp, and will not cover up.

Qualified spare tires, or the first place of spare tires, is Liu Yun's decisive and unrelenting positioning for YOYO mobile phones.

The people he faces now, not the media, not the public, there is no need to say some hypocritical polite words.

"The first choice for young people will be Apple mobile phones, but many young people will inevitably not be able to afford Apple mobile phones, and they have to retreat to the second place."Perhaps YOYO mobile phones will be a good transition in their eyes, waiting for them to save money and then change the car Apple."

Wu Qiang showed bitter laughter, very helpless and cruel facts.

Liu Yun shrugged his shoulders and continued: "But I don't care, if young people prefer to use a few months of savings to buy Apple phones, it can only prove that we are not good enough, there is nothing to complain about."But I’m pretty sure these young people won’t recommend their parents, or elderly relatives, to buy an apple, but rather a phone to buy YOYO.”

Wu Qiang showed the color of surprise, but when he thought about it carefully, he felt very reasonable and smiled: “I understand.”These people who buy Apple phones, they will not promote or introduce Apple's mobile phones, but will promote YOYO mobile phones, which is almost free advertising, and has a great success rate.You're watching too carefully."

The more young people use Apple phones, the more people will recommend YOYO phones to their parents.

If the children use Samsung mobile phones, then most of the mobile phones recommended to parents are also Samsung mobile phones.

Liu Yun smiled slightly: "Users spend so much money to buy an Apple mobile phone, although the vanity is satisfied, but there will certainly be a sense of resistance in the heart, after all, the meat pain of this money spent, and their expectation for Apple mobile phones will be unprecedentedly high."So... why can’t we compete with Apple?Our respective models of products can even surround them.”

Surrounded, then what?

"Then when the relevant agencies count the sales table, our sales will exceed the Apple phone, the reputation will become more and more loud, the audience will become more and more wide."It’s like the countryside surrounding the city, and the iPhone users are all YOYO phones.Apple phone users want to feel superior, give them good.This sense of superiority cannot be eaten, and we are following the popular civilian route.”

Liu Yun is not worried about OPPO, and VIVO marketing.Today's top priority is to promote the YOYO mobile phone in the most effective and cost-effective way.

Another time and space OPPO and VIVO, almost monopolize the naming rights of all variety shows, and they are not moving to insert advertisements, which is too powerful in Liu Yun's view.

When Wu Qiang left, he suddenly remembered something and asked, “Mr. Liu, there is a big news on the Internet today, have you noticed it?”

Liu Yun asked, “Is there a micro-blog hot search?”

This was his first reaction, and now he rarely visits the portal.

“Certainly up.A high school student went to the black hospital to sell kidneys in order to buy Apple 4!Colleagues in the company are discussing this, and those netizens on the network have also quarreled, after all, young people, no social experience, and confused by the surface scenery of the iPhone.

He froze and remembered the past.