Hou Canghai agreed with Yang Yongwei's view: e-commerce is the general trend, the future is immeasurable.

However, trends are only trends, and for trends to become reality, they need time, place, people, and people.No matter how brilliant the big era, only a few people can create heroic stories in the big era.

Hou Canghai did not think about the strategic goals, not to mention the specific steps, will be the piece of e-commerce to Yang Yongwei to think, first into later, perhaps will break out of a way.Hou Canghai worked in the organ a few years ago and learned a lot of boring documents.At the beginning, it was forced to learn, and now in the process of running a business, the previous boring documents changed a face, appeared in the mind in a very practical and effective way, so that Hou Canghai unknowingly applied the management model that had been tested for decades in the Canghai Group, and the effect was very good.

After handing over e-commerce to Yang Yongwei, Hou Canghai focused on dealing with endlessly difficult things.

Business companies encounter more difficult things than they think.For example, Jiangzhou noodle factory transformed into a "high street lamp" to play an effective role, the premise is to open the mountain road.When opening up the road down the mountain, it will involve municipal, planning, local streets and other government departments, and also involve the demolition of two families, and a simple single road will cost countless brain cells.

Yang Bing is an internal butler, good at execution, dealing with government departments is a very set, dealing with these things that are not sharp contradictions but are quite cumbersome is its long term.

"The streets of heaven" is a small project for the Southern Urban Planning Institute, because the other party took the initiative to send the door, the Southern Urban Planning and Design Institute reluctantly took over the business, asked for a high price, assigned a young salesman to deal with the project, the right to exercise the team.Since the young salesman entered the Southern Urban Planning and Design Institute, the first independent operation of the project is still quite dedicated.

Hou Canghai designated the Southern Urban Planning and Design Institute to do the "sky street lamp" design, which is much higher than the design cost of the general design institute.When the young designer Ren Jun came to Jiangzhou, Hou Canghai was very enthusiastic, personally arranged a wind banquet, and arranged his housing to the third floor of the complex building, and all the facilities and equipment were newly purchased.

The enthusiasm of Canghai Group has made Ren Jun very touched, and the design and transformation plan is very dedicated.After drinking a few big wine with Hou Canghai, he was kind to this young president.

The Southern Urban Planning and Design Institute has a deep government background and has done urban planning and design for many large and medium-sized cities, and its design adoption rate is very high.Hou Canghai wants to use the "street lamp in the sky" project as a breakthrough and establish a close relationship with the Southern Urban Planning and Design Institute, so that many urban planning and design plans can be obtained with the least cost and the way to wipe the edge ball.Although the urban planning and design plan will be disturbed in all aspects in the actual landing, the general direction is not much, but the general direction is not changed, such as the development direction of the new urban area, important traffic nodes, large urban parks, etc., these general directions are difficult to change once determined.

The Southern Urban Planning and Design Institute once designed an urban loop for Gaozhou, and the design was completed for nearly a decade without starting, and it has finally moved up recently, and the link has become a reality from planning and design.

Hou Canghai saw huge business opportunities from this case, and was ready to take advantage of the brain of the Southern Urban Planning and Design Institute to make Wangcheng Real Estate relatively ahead in the layout.

This is a thing that needs to be followed up for a long time, it is very important, it is not easy to operate, and it is difficult.

Another very important and difficult thing is the landing of the virtual restricted shares of Canghai Group.He left the matter to Zhang Xiaolan.Zhang Xiaolan's identity is special, in addition to being the direct boss of the Canghai Sea Bar Factory, the vice president of the Canghai Group, and Mrs. Hou Canghai, who is the most suitable thing to implement the virtual restricted stock.

The rules of the virtual restricted shares of Canghai Group are as follows: the highest rank of employees of Canghai Group is 24 levels, employees above the 14 levels can be awarded 3-5 million shares per year, and more senior 18-level employees can get up to hundreds of thousands of shares.After each level of employees reaches the upper limit, they will no longer participate in the new distribution.

Zhang Xiaolan, together with his assistant Yang Lili, talked with employees one by one and signed contracts.This is a very detailed and requires a strong communication ability, and Zhang Xiaolan and Yang Lili alone are certainly busy.After a few days of work, Hou Canghai temporarily transferred Yang Dinghe and Zhou Miao to help complete this work.

Yang Bing and Zhang Xiaolan, two vice presidents, fell into specific matters and were busy.

After Hou Canghai formulated the basic principles of these two things, he no longer had more trouble and focused on dealing with the troubles in Lingxiyang State.

In the past, Hou Canghai to Yangzhou were driving their own cars, and driving was not only tired, but also occupied thinking time.Now with a professional driver, he has more time to think.In the drive from Jiangzhou to Yangzhou in Lingnan Province, he thought over and over how to reduce the impact of the first-instance defeat on Canglan oral fluids.

This matter is the most severe test that Canghai Group has suffered since its establishment, and it is also a test of the Group's crisis public relations ability.

After entering the Yangzhou Hotel, Hou Canghai took a sip of cold mineral water in the room and summoned Liang Yiran, Cheng Lin, Li Tianli and lawyer Zhao Bo in Yangzhou to meet.

“According to reliable information, the first instance will be lost.”Although it is in the winter, Zhao Bo still has a "green skin" hairstyle.He is the legal adviser of Canghai Group, in order to deal with this matter has been busy in Yangzhou for nearly a month, through the university student relations, learned very critical information.

Li Tianli said indignantly: "The video of Zhao's ribs is obviously new evidence, and the Internet has already made it smug, is the court really not adopting it?"

Zhao Bo picked up the information at hand and read: "According to Article 156 of the Opinions of the Supreme People's Court on Several Issues Concerning the Application of the Civil Procedure Law of the People's Republic of China, if a party requests a change in the request for a lawsuit, it shall be submitted before the end of the court debate."Article 42 of the Provisions on Certain Provisions on Civil Evidence stipulates that if a party provides new evidence in the first instance proceedings, it shall be raised before the first trial or at the trial, which is the other; I took the video material of Zhao Qixing to find the judge in the case through the relationship, and he personally did not confirm the strength of the evidence of these materials.”

Liang Yiran's face is still bandaged, the wound slowly heals, has been able to speak softly, "the first trial can not be, in the second trial can be used as new evidence."

At the suggestion of Li Nansong, Liang Yi resolutely began to leave a beard to cover the wound.Now there is a slight beard, making the whole person look very coarse and very masculine.

Hou Canghai did not speak for the time being, so listen to the executives talk about their views.This model also comes from the previous party committee model, and the highest-function person must finally speak, otherwise it is a set tone that makes it impossible for other members of the team to express their opinions.

The lawsuit was briefly discussed, and the topic turned to the media.

Cheng Lin, who has been running the media, said: "I have been running the news mouth for a while, and it is very rewarding.Hou always said that people eat birds for food and death, as long as they are willing to spend a lot of money, the major media are still willing to publish Canglan product advertisements.Although Yangjiu is a local company, it is a ground snake, and there is no way to prevent all provincial media from advertising.In addition to the print media, I contacted provincial television stations, who also agreed to air advertisements.”

Liang Yiran suffered a face injury and did not speak for the time being.

When the members of Yangzhou finished their respective work, Hou Canghai talked about his views.

"Enterprises want to grow, will certainly encounter a variety of crises, in Yangzhou to encounter a lawsuit is the first, I believe will not be the last."We can't be afraid, we can only bite our teeth and go up, turn bad things into good things, and learn crisis public relations through this one event.After the court decision came out, Yangjiu company, local media, target the public, functional departments, and even some unrelated melon eaters will certainly come together to eat human blood steamed bread, this can not be stopped, not handled well, the Canglan health liquid products are a fatal blow, this is a precedent.We have done some public opinion work, used as public relations, but not enough, Cheng Lin will focus on the provincial media, this is not enough, Canglan health fluid is facing the whole country, must go to the central media.Please star, spend a lot of money, in the recent CCTV, this is to deal with the crisis of public relations, but also the promotion of products.In terms of specific operations, it is also necessary to provide a work plan for Cheng Lin.”

Lin quickly recorded in the notebook.

Hou Canghai looked at Li Tianli and said, "It turns out that the forum is a good weapon, and Tianliang wants to start thinking and continue to heat this fire."You also need a programme of work, including a budget.”

After talking about the media, Hou Canghai talked about the lawsuit, "the first trial lost the lawsuit, the second trial must win, if the second trial also lost, Canglan products will cause big trouble, or, Canglan products will die."

Zhao Bo touched his scalp and said, “This time we encountered typical local protectionism.”However, after arriving at the high court, I was confident that the High Court was, after all, the High Court was not easily at the mercy of the High Court.Canglan health liquid through legal approval and production, the court on the quality of product quality to exercise the right to punish the practice of the right of punishment has no legal basis, coupled with the fact that we have new evidence related to Zhao ribs, the second trial is very likely to win the case."

After repeated discussions, Canghai Group set a strategy to deal with the crisis: first, it is necessary to take the initiative to contact the media and spend a lot of money to advertise in the provincial media and the central media; the other is to find medical experts to write soft text in a neutral position; the third is to continue to focus on Yangjie Company at the forum to collect the negative news of Yangjiu Company; Fourth, Liang Yiran and Li Li have finished the second and third-level sales in the province in the near future.

This is the one hand of the light, as for the dark one hand, Hou Canghai will not talk about this meeting, only after the meeting and Liang resolutely discussed alone.

After the crisis public relations strategy is formulated, we will immediately take action to promote the work in accordance with the agreed principles.

Canghai Group is preparing intensively to deal with the crisis, and Yangjiu Company is not idle.Yang Jiu knows that it is difficult to rely on pure market competition than the sharp sea group, in order to survive, can only fight hard.

On the wall opposite Yang Jiu is a banner, which is the calligraphic work of its high school class teacher - life can have several times.Every time he was exhausted by business, he would look up at the word.

Yang Jiu early Hui, excellent grades from childhood, the primary school successively jumped, is the "next-door child" in the eyes of teachers and parents.The big turning point in life occurred in junior high school, young and intelligent he was fascinated by playing games, from simple games to gambling games, followed by a group of half-sized people in the society.The rapid change from "the child next door" to a "social bastard", so that parents are extremely disappointed.When the middle school entrance examination, Yang Jiu was actually admitted to the three middle schools of Yangzhou with small wisdom.He intensified in high school, continued to mix society, once helped half the size of the theft gang to the wind, was caught by the public security.

He was young and under 15 years old.The high school class teacher led it out of the Public Security Bureau and called his parents and worked hard to do the thinking work of parents and students.This process is simple to write, but it is quite tortuous, and the final result is complete, and Yang Jiu was admitted to Lingnan University with the first grade of the class.

Before graduation, the high school class teacher wrote this banner for the "prodigal son back" students.In Yang Jiu's heart, the high school head teacher is not only the head teacher, but also to save his "mother".

Yang Jiu sat for a while in front of the banner, and called Yang Linsen over, "You go to a low-guaranteed list, choose the real difficulties inside, there must be no mixed family members."You pay for the cucurbits, and let them sue the Canglan Group.Many lawsuits, even if they lose, will undermine the confidence of Canglan products in the minds of consumers.”

After Yang Linsen went out, Yang Jiu sat for a while under the banner, dialed another phone, and smiled and frolicly: "President Liang, playing mahjong at night, or the old faces of the previous few."This time I took over the general of the Lingnan newspaper."

The microphone came from the voice and said, "There are many things at this time, you can't fight too long, 12 o'clock, and you leave the scene on time."

After work, Yang Jiu caught his leather bag and drove to pick up Xiao Hong, a young and beautiful legal adviser, to his villa.According to the previous rules, President Liang will come directly from work, eat at the villa first, and then open directly.Each time President Liang said that he played until twelve o'clock, in fact, every scene was all night.After the dawn, he hurried to sleep, and then by the driver of Yang Jiuxi sent him to the office building.

This time, President Liang, Zhang General of the newspaper group, Yang Jiu and female lawyer Xiao Hongjun fought all night.

Seven days later, Canghai Group received the first-instance judgment, and Canghai Group lost the lawsuit.

The specific judgment is as follows: First, Shannan Canghai Co., Ltd. compensation Zhao Dongliang RMB 313,911, of which: Zhao Liangshuang medical expenses of 3277 yuan,

Nursing expenses 5734 yuan, funeral expenses of 3,600 yuan, Zhao Dongliang round-trip train tickets, car tickets 250 yuan, double compensation Canglan health liquid payment of 1050 yuan, spiritual soothing gold 300,000

The dollar.Two, the three plaintiffs due to litigation expenses of 9303 yuan, borne by Shannan Canghai Co., Ltd.

The above one and two amounts, a total of 323,214 yuan.

The defendant Shannan Canghai Co., Ltd. paid the case acceptance fee of RMB 40 on the 10th after the entry into force of this judgment, and the appraisal fee of 980 yuan, which was borne by the defendant Shannan Canghai Co., Ltd.

This is an expected judgment, and after the judgment came out, the Canghai Group appealed.

The major media in Lingnan Province have reprinted this judgment in a high-profile manner, and many provincial media have also reported on the lawsuit of Canghai Health Liquid, extending the sensational title of "ten bottles of health care liquid, taking away a life".

All advertisements put by Canglan Company to the major media were stopped.

After the first trial decision, there were several lawsuits in various parts of Lingnan, all of which were sued by consumers against Canghai Company, for reasons that were strange, and even consumers sued for cancer after drinking Canglan health care liquid.

For the Lixi distributors of Canghai Group, this year is a disaster year.Dealers are all using cash to buy goods, Canglan health liquid in the province slow sales, have asked to return.

All the people of the Canghai Group are facing a severe test.We have just paid to buy virtual restricted shares, the company has been so hard hit, for a while, the black cloud pressed the city to destroy, most employees floating.

Canghai Group held a board of directors, the board of directors decided: dealers require returns, unconditional returns, return purchase price; Canghai Group and return dealers suspended the cooperation agreement.

(Chapter 347)