I met with my old friend yesterday and had a dinner party.In my heart, drink less, and see a familiar face, and as a result, there is no result, drunk.I woke up at 5 a.m. and wrote so much.It was yesterday, and night.

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After the first trial, Liang Yiran returned to Jiangzhou.

When he met with Hou Canghai alone, he couldn’t help but complain: “We are too passive, completely beaten, and there is no trick of returning hands.”Yang Jiu company has made so many people to sue us, we can completely use each other's way, and each other.In Lingnan, in Shannan, even in Lingnan, and even in Lingnan, we are looking for someone to sue Yangjiu, who can spend money and so can we.At the same time, we also have to sue Zhao ribs, for a very simple reason, falsely framed, and let Zhao ribs eat a lawsuit.”

Hou Canghai was silent for a while and said, “I also wanted to include Yangjiu Company as the target for a while, and later felt that there was a problem in doing so.”Who do we need most to communicate in this crisis?Is it the media in the West?Is it a regulatory body?Is it a 9 company?It's not right.The instinctive response of many companies in crisis is, “You are my opponent.”In fact, the final decision of the enterprise is the person who buys and consumes the products of the enterprise, not the opponent of the company.From this perspective, all of our work should revolve around the consumer, turning the crisis into a public relations and building a brand in the crisis.”

"The light is not beaten, a little mysterious.You're talking about building a brand as a daily job, not a crisis PR."Liang Yiran took out several newspapers from his bag, and there were reports on problems with Canglan products, such as "the lesson of Canglan's health care liquid defeating Lingnan West", and he has already treated the first trial as a second-instance.

“The king is waiting for me in the capital.The group is in the mountains and is still restricted.I am ready to run to the South and the capital to accumulate contacts and eliminate hidden dangers.If you stay in Yangzhou, don't attack Yang Jiu, and it's a great credit to calm the team."Hou Canghai life, reading and work in Jiangzhou, the establishment of enterprises are also in Jiangzhou, at this time the enterprise gradually become bigger, if you still focus on Jiangzhou, it will limit the development of enterprises.He is ready to carry out a series of public relations and expand the living space of Canghai Group.

Under the matchmaking of Du Ling, Hou Canghai has been in close contact with the Jiangzhou Science and Technology Commission for some time.The leader of the Municipal Science and Technology Commission took the initiative to propose to go to the Provincial Science and Technology Commission together with Hou Canghai to win the Science and Technology Progress Award for Canglan Health Liquid.If it is not the active contact of the Municipal Science and Technology Commission, Hou Canghai did not think of this award.At present, Canglan products have been widely questioned, if you can get a scientific and technological progress award will certainly increase the persuasion.

The most critical step in Hou Canghai's strategy to deal with the crisis at this time is to ensure that the second-instance lawsuit is won.

In order to ensure a win-win case, the following tasks should be done:

First, the National Technical Supervision Bureau and the Ministry of Health jointly check the quality of nutritional and health oral liquid products to be qualified;

The second is to strive for the provincial science-level progress award;

The third is to strive for certification through the US FDA registration;

Fourth, the Chinese Medical Association organized a symposium on the basic and clinical research of Canglan Health Flu in the capital, and used experts to fully affirm the efficacy and scientific and technological content of the three oral liquids;

Fifth, send Canglan health care liquid to the China-Japan Friendship Hospital, the Capital Rehabilitation Research Center, the General Logistics Department of the Pharmaceutical Institute of the Capital Academy of Medical Sciences, the Pharmaceutical Instrument Verification Center, the Shannan Provincial Drug Inspection Institute, and the United Statesf

da

Tom Jefferson University School of Medicine, one of the recognized clinical experimental bases of drugs, did the acute toxicology test report; the clinical verification reports were made by the teaching and research units such as Shannan Medical University and Yangzhou Medical College.Through these verification reports and academic research results from different angles, the comprehensive demonstration of Canglan health liquid is safe, non-toxic, accurate, quality controllable high-tech products.

This series of measures is not only to win the lawsuit, but also to turn bad things into good things, turning a crisis public relations into a comprehensive publicity.

In the list of things to do, one or two need to be excellent in their own products, but also need to deal with the relationship with the government departments, the last three are mainly to spend money.The only thing that only needs to spend money is good, and the most difficult thing to do is to “handle the relationship”.It is an art for enterprises to deal with the relationship with the heads of departments with administrative power.Technology is the rule of death, art in addition to the rules but also to spend the mind, the judging criteria are often different, more difficult.

This time, the director who went to Beijing to meet was Wang Qinghui's alumni.This position of director is not high in Beijing, important position, and great energy.The department level is the most basic work unit of the ministry.The director has no real power in the name of the director, and the decision-making power of signing is in the hands of the director and even the deputy minister and the minister, but as the official responsible for implementation, the opinion of the director is often the most important.They are important in the specific implementation of the policy.Especially like transportation, finance, planning and other key departments have great power, but in fact, they are broken down in several key departments, and the specific power falls into the hands of several directors.

There have been media reports, in front of a department of a department of the National Development and Reform Commission, experts and even vice governors running projects across the country do not dare to argue a word, as long as the rebuttal, the project is gone; Shannan offices in Beijing every year on holidays to send gifts, the heads of various ministries and commissions are bound to be indispensable.

Although Hou Canghai was not high in his rank when he was in office, his understanding was extremely high, and the structure of the hemp finches was derived from the composition of a small sparrow.Therefore, the most important work of his visit to Beijing is to meet the head of the real authority.

After coming to Beijing, Hou Canghai and Wang Qinghui and the old section converged, staying in the nearest hotel to the office where the director is located, as long as the other party is available, they can meet at any time.

After the settled, the old section first came to the Hou Canghai room.He closed the door, talked about the matter of Lingxi Yangzhou for a while, and concluded: "After Canglan products entered Lingnan West, the market momentum was too strong, which brought great pressure to Yangjiu Health Liquid, so it caused a rebound."In the future to enter a new market, or to lower down, silent, moist to get rich."

Hou Canghai smiled: "Now is the era of attention, attention is profit, silent, simply can not make a fortune."Into the new market, but also have to fully blossom, in order to quickly occupy the market, has proved that the successful method does not need to be arbitrarily changed.Canglan products are new products, just like the rise of emerging countries, will inevitably be suppressed by the old power, this can not change.

The old section used to be the superior of Hou Canghai in the 27th company, Hou Canghai soon rose in the twenty-seven company, the two people quickly equaled, and then unconsciously, he adapted to the change of Hou Canghai's role, from the heart to recognize its strong position.At this time, he was sitting opposite the sea of Houcang, a look of speech and silence.

“Old man, is there anything?Let's just say it's the two of us."

"This time with Wang Qinghui to Beijing to do business, spent a lot of money."

“The key is to get things done.”Hou Canghai was keen to note that the old section was called Wang Qinghui's name, rather than habitually calling it Professor Wang.

"Wang Qinghui's professional ranked first in the country, the top three.Many of the people who are professional are in the industry management agency, and the network is indeed very wide.I am responsible for logistics, in order to run the relationship, the money is indeed like running water, I look at the pain.The key is to spend money, or his network.”

The old paragraph paused for a moment and said, "Huang Zi did not regard me as an outsider, my dealer has made an exception to allow the purchase of virtual restricted shares, and I will also be a person of Canghai Group."One thing you have to be mentally prepared, Wang Qinghui and other things should come to you to talk about, he does not want to pay for virtual restricted stocks, probably feel that he has contributed a lot, this money should be solved by the Canghai Group.

The sea has no say in the old words.Strictly speaking, Wang Qinghui is not an employee of Canghai Group, in order to obtain Wang Qinghui's knowledge and network, Hou Chonghai regarded Wang Qinghui as Canghai Group executives.

After talking with the old section, Hou Canghai asked Wang Qinghui to go to the room alone and talk about virtual restricted stocks when opening the door.

Wang Qinghui did not turn the corner, said: "Virtual limited stock concept is very clever, worthy of praise."I have been staying in Beijing for a period of time in order to be able to Lan products, using all the connections, and the connections are also productive ah, and I think these veins are much higher than the money of virtual restricted stocks.Canghai Group should respect knowledge, otherwise it will not be able to make high-tech products.”

Hou Canghai can get out of Canglan products, Wang Qinghui really out of great efforts, merit.And without their connections, many things are completely inoperable.In this sense, Wang Qinghui's role is stronger than that of several other vice presidents.As an entrepreneur, Hou Canghai adopted the principle of highly realistic handling, Yang Bing, Liang Yiran is the right arm, these two people want to pay to buy virtual restricted stocks, Wang Qinghui in the industry can play a special role, in the near future must rely on him, so he is ready to agree to Wang Qinghui's request.

“Professor Wang, these things are not important.I am going to build a research institute where you will be the president.Annually allocated to the Institute in proportion to revenue.Please take the lead.”

“You mean to let me resign from school to the Canghai Academy?”

“Yes, this position is not yours.How to build this college is up to you."

"How to deal with the virtual restricted stock money?Can you increase the number?”

“Money is a small thing.As for the number of shares, you are a grade with Yang Bing and Liang Yiran, and then vice president of Canghai Group, in charge of the research institute.

"That's it.Resignation is a big deal, and you have to go home and talk to your wife.”If Wang Qinghui stays in the college, he will move forward step by step and not much stronger than he is now when he retires.When it comes to the Canghai Group, life may change qualitatively.He knows how he will choose.

He saw the answer in Wang Qinghui’s eyes.Now when Canghai Group is a person, Wang Qinghui set up the research institute of the group, and he is truly used by Canghai Group.Now if the mind is not enough, Wang Qinghui jumps to Yangjiu company or other companies, which is a huge loss for Canghai Group.

As for the way to balance Wang Qinghui, after all, into the group, personnel relations are controlled by the board of directors.And with the development of Canghai Group, there will inevitably be a large number of talents to enter, when the first institute and the second hospital can be built, and it is not afraid of Wang Qinghui.

Hou Canghai had long wanted to receive Wang Qinghui into the group, this time to Beijing, the water to talk about the matter, is a harvest.

He thought that when he arrived in Beijing, he would meet with the director soon, and the result was that after waiting for a week, the other party still did not make time to meet.The other person said politely: "I have been making time lately."Wait a minute, and make time to call you."

Because of this sentence, Hou Canghai can not leave, every day in the Beijing hotel waiting to be received.There is nothing else to do in the hotel, standing in front of the computer every day, killing the dark with the shadow in the breeze.The most fierce confrontation was on the fifth night of the hotel, the two people put down seven innings, Hou Canghai four wins and two losses.

On the morning of the sixth day, he got up, fainted, went to the restaurant, and met Yao Lin, who was dressed in black.

(Chapter 3403)