“The right to sell?”

Mr. Xie and Mr. Zhu were both in a thorn in the way.

I have heard of the game selling the title right, I have never heard of the game selling the title!

How did you sell it?

Is the name of the game plus the title?For example, enjoy the special study of yogurt without end?Or does the AIAI bracelet invite you to come and learn endlessly?

That's not appropriate, and besides, who will spend money to be stupid to buy this!Sounds weak!

And even if it is really sold, it is also a hammer sale, people must buy a year and a half as soon as they buy, this year in addition to this can not be profitable?

The key is that the naming right can not sell how much money ah, people's variety shows only sell millions, that attention is high ah, but also often on the hot search, the game's naming rights can be with the variety show a price?

So they were both very embarrassed, and felt that the bell was ringing and running the train with their mouths full.

Zhong Ming smiled: "Oh, don't be trapped by habitual thinking, the title right of this thing does not necessarily have to follow the variety show."In fact, this is the advertising implant, our game is now so concerned, it is expected that the number of people will continue to rise for a period of time in the future, do an advertising implant, someone must buy it."

Zhu Yang is still embarrassed: “Implantation?How to implant a small advertisement on the main interface?”

The bell is speechless: “How do you think of small advertisements when you say implants?”How much of our game is suitable for implantation advertising, and it is not enough to directly implant the topic?"

Judith: “...?”

Zhong Ming explained: “For example: What is the annual sales of yoghurt?What probiotic factors are added to the yoghurt?What is the name of the new product recently launched by Yogurt?”

Zhu Yang laughed a little and couldn’t say, “No!What kind of advertising is this?The health sector?Food section?And our problem library is so huge, a few advertising questions in it, really can't be seen by how many people, maybe after plugging in it can't be turned out at all?If you make special rules to make advertising problems appear frequently, but then the player is still disgusted, and we do such a big problem library is not meaningless?"

Zhong Ming explained: "It doesn't matter, let's open another question library is not enough?"For example, enjoy the yoghurt special.

Zhu Yang: "...the more you feel the farther you are, how to make a special event to ensure that everyone points in and play?"I'll listen to it, you go on."

Zhong Ming said: "It is very simple, we directly in the "learning the endless" in another plate, called "millions of coins", the rules are very simple, a total of ten questions, all of them can be free to register to participate, do not need any admission fees, all of them answered correctly, everyone divided into millions of bonuses.In this section, we can do advertising, such as enjoy the yogurt special, before I said the problem can be stuffed in."

Director Xie scratched his head: “Wait, divide the million-dollar bonus?”Where does the million dollar come from?”

Zhong Ming: “Of course the sponsor paid.”That's what I call the title fee, they're out of this million-dollar bonus, of course, they have to give us advertising money, the money is sponsors, we just hold a personal field."

Xie director is a little false: "No, millions of bonuses, once squandered?"I feel like there's too much money, and there's a sponsor who's going to spend so much money on us all the time."

Zhong Ming explained: "It is not necessarily millions, we can be cheaper in the previous few days in order to save popularity, such as the beginning is a hundred thousand bonus, the number of people plus bonus plus 200,000, half a million, and finally a million."Of course, the sponsorship fee has been added all the time, and then a later one can not only recover the bonus, but also earn a lot.”

Zhu Yang raised his hand and said, “I have two questions, the first is that the name of the million coins is too much?”It feels like a player who is scolding us; the second is that I feel that there is a lot of money, but the scene is not lively, and the million bonus ten questions are finished, and there is always something missing?"

"Scenario of course to be lively, although only ten questions, each question answer time of 10 seconds, but the whole process down to half an hour to 40 minutes, during the answer we can arrange the host serial, advertising, talk about some interesting small sections of hot hot, so that everyone is like watching a variety show, so that it will not be boring."As for the first question you have...”

The bell said firmly: "The name will not change at all!I got up early and thought out, I am very satisfied, can not change!"

Zhu Yang couldn’t laugh, “This name is really misleading!”

Zhong Ming insisted: "No, this name is very memorable, very catchy, impressive, easier to spread."

Director Xie quickly hit the round field: "Going, it doesn't matter what the name is, I think a million coins are not bad, and maybe it can form a topic effect."Now the question is, Xiao Zhong, your plan is very good, but do you really think those companies will spend money to sponsor?So, or you'll try to talk about a few, and if they have the intention, it's fine to say it."

The bell rumed: “Okay, I’ll talk about this.But the function of a million coins has to be developed, and a reliable host has to be identified."

"Okay, you can improve the design of this function on the line, follow up the development of Zhu Yang to promote, as for the host, I send someone to find, contact, you are mainly to find a way to pull sponsorship."Thank you for saying.

...

After the work was done, the people were busy again.

Zhong Ming returned to his own work desk to brush the point, more than an hour to complete the "millions of coins" planning, including entrance ah, the game system, detailed rules ah, etc., all written very clearly, directly handed over to the program to develop.

This function is to say that the routine of live + answer questions, the only difficulty is how to let it carry more people online at the same time.However, this function is not too difficult to do in the past life of the bell, and it is even more difficult to do in this world.

The key question now is to go to the sponsorship.

In the view of Director Xie and Zhu Yang, it is not impossible to pull sponsorship, but it is doubtful whether it can successfully pull so much money.

After all, "Stories Without the Sea" and millions of coins are just a small program, although there is also heat, but there is no previous experience to refer to, unlike TV program advertising, variety show title fee is as widely accepted.

But Zhong Ming is still more confident, because the "Million Answer Questions" in a previous life has engaged in similar advertising specials, and the effect is still very good.Even if the merchants of this world do not accept it, it is nothing more than a reduction in price, and it is always profitable.