Cooperating with Food Delivery Brands!
Chapter 111:Cooperating with Food Delivery Brands!
“I am sorry, Mr. Chung, that there are no promotion plans in this regard to our company’s advertising department for the time being.”
"Hello, our vice president still feels that this program is too risky, can not accept your offer, very embarrassed."
"We still think the risk is too big, if you have found another sponsor, you can take the relevant data to show us, if the data is good, we will definitely consider it."
...
A lot of phone calls, the result made the bell ringing very embarrassed, all eat behind closed doors!
Zhong Ming's offer is that the first special program ranges from 600,000 to 2 million, of which half is taken out as a reward for answering questions and half as sponsorship fees.Of course, the specific price should be based on the heat, that is, depending on the number of answers.
If the number of respondents can reach millions, then the price of each program will reach 2 million, of which 1 million will be used as a bonus, and 1 million will be a sponsorship fee.
To be honest, 2 dollars to buy a head, this is also a more cost-effective business.
Of course, at present, the number of active people in "Learning the Seas Without the Ends" is only about 300,000, so the price naturally needs to be reduced.According to the offer given by Zhongming now, sponsors pay 600,000 yuan, 300,000 as bonuses, and 300,000 as sponsorship fees.In this way, ten advertising specials in two weeks can recover the publicity funds and achieve profitability.
600,000, which is compared with the advertising fee of the variety show is already the price of cabbage, you know that many websites are clicked 10 times 5 yuan, and many people are misoperational to point in, it is likely to close the seconds after the point, what is not a high-quality user; a lot of prime-time advertising 5 seconds to 670,000 times, 600,000 is enough to broadcast ten times five seconds advertising.
In the "learning boundless" here, equivalent to 2 dollars to buy a high-quality customer, and the whole activity lasted 40 minutes, equivalent to 40 minutes of advertising, the host while speaking also to the sponsor advertising, the publicity effect is much better than the previous two.
What the result of the bell did not expect that such a cost-effective business, everyone was not very bought!
However, it can be understood carefully, after all, this propaganda routine is too new, these companies can not be sure whether to achieve the desired publicity effect, do not want to be the first person to eat crabs.
I can’t do it, I have to keep looking.After all, so many advertising brands, the bell just pulls a few is enough.
The key is to have a sponsor first pilot, to prove that the number of active people in the game can indeed be converted into real heat and attention, and the back sponsors will follow.
This time it’s a company that’s “eat it.”
This is also a relatively large company, look at the name is very grounded.However, the company does not have a monopoly position in the takeaway industry, and there are many takeaway companies competing with them.
Zhong Ming contacted the head of the advertising department through the phone on the website.
"Hello, my name is Zhong, is the world architect of the 'Cological Seas Without Limits' project team, and I want to talk to you about business cooperation."
The bell still starts according to the old saying, at this time, the other party will usually continue to ask, anyway, after the explanation, there is no need to say too much at the beginning.
Unexpectedly, the other party was silent for a moment and asked, “Stories are boundless?”Is that the answer game that has been very hot in the Linking circle of friends recently?"
The clock is ringing, you know.
Although "Study Sea Without Borders" has recently been a fire, it has also been hot search, but after all, it has not been long since the fire, and many people still do not know it.
It looks like this guy is also a gamer, or at least knows the game, and that’s fine.
Zhong Ming simply explained his intention and briefly introduced the current situation of the game, the asking price is still the same as before, 600,000, of which 300,000 as the answer bonus.
The other side hesitated for a moment and asked, “Excuse me, what’s the name of this answer section in ‘Student to the Sea Without Ends’?”
The bell chime: "Millions of coins."
The other person was embarrassed: “...the name, uh, good.”Why millions?”
Zhong Ming explained: "Because according to our goals, in the short term, millions of people will participate and divide millions of prizes.Of course, it can't be done yet, and that's a small goal for us."
The other is silent.
The bells thought it was expensive like everyone else.
The result was silence for a moment and said, “In this way, we are willing to give a million, but we hope that this million can be used as a bonus.”At the same time, our company can be responsible for paying for advertising and marketing, buying hot search and fried heat."
Zhong mingled a little: “You mean, there is no sponsorship fee this time?”
The other said: "Yes, I have played the "learning endless", but also know that recently in the circle of friends is very hot, willing to cooperate with you to do a marketing."I think since it is called a million coins, it must be a million, otherwise it will not form a topic effect.But whether we can achieve the corresponding publicity effect is doubtful, so we are only willing to pay this million bonus for you, the sponsorship fee ... we will have to wait for our next cooperation to talk about it.What do you think?”
The bell croaked without hesitation: “Yes.”
...
Hanging up the phone, the bell is a bit incredible.
Is there a sponsor offering to raise money?
Of course, the head of the advertising department opposite is not stupid, he is not just to add money, obviously they also want to come up with the corresponding marketing plan!
Fry the heat, buy hot search, with the help of the "learning the sea without the end" this hot game to "answer the question to divide the million bonus" this heat to fry up, so as to achieve the purpose of their company's publicity.
Strictly speaking, this is not to eat the company from the "learning to go" project here to buy publicity, but equivalent to two together to do publicity, "learning to go to the end of the world" propaganda is "millions of coins" this new version of the block, and eat the company is to use this to promote the company's brand image!
Exactly this advertising department responsible person is also considering the recent marketing program, and is playing "Study Endless" is very interested in this emerging answer program, the two sides can be said to be hit!
It’s a win-win – as long as the heat really gets fired.
Of course, the only problem is that before the publicity effect is determined, the advertising department is not willing to invest more, just give 1 million as a bonus, and the sponsorship fee is not given.
However, the bell does not care, the sponsorship fee can be earned slowly, the most important thing is to push the heat of "millions of coins" first!Now eat the company's advertising department to help promote, even if not to take the sponsorship fee, it is not a loss.
Anyway, there are many opportunities to earn money behind, the bell is not in a hurry!
Comments
No comments yet. Be the first to comment on this chapter!